Investor Presentaiton
NEOM Concept Evaluation
The below concept was presented to respondents, after which they were asked about the concept's Appeal, Relevance & Uniqueness (regional and global)
NEOM is a Megacity located in Northwestern Saudi Arabia, covering an area of 26,500 km² bordering Jordan and Egypt. It will be the world's first
independent special zone that spans three countries. NEOM will be a center of cultural diversity and international activity, and aims to be the leading global
hub for technology, advanced manufacturing and robotics. The Megacity will be home to thriving businesses and will host world class working and living
conditions. It will be fully powered by renewable energy, and will utilize the latest advancements in agriculture. NEOM will also be a touristic destination,
offering guests access to pristine beaches, mountains and islands, and a relatively cooler climate that is 10°C lower than other GCC cities. It also offers the
latest in futuristic housing accommodations and will lead in innovations in infrastructure and construction.
Concept Appeal
72% Consider The Concept
Appealing
$ Concept Relevance
57% Consider The Concept To Be
Relevant To Their Needs & Lifestyle
Concept Uniqueness
Regionally
73% Consider The Concept To Be
Unique Relative to Other Cities In The
Middle East
Concept Uniqueness
Globally
68% Consider The Concept To Be
Unique Relative to Other Cities In
The World
GAME CHANGERS
IpsosView entire presentation