Crocs Investor Presentation Deck slide image

Crocs Investor Presentation Deck

9 @CROCS POSITIONED FOR GLOBAL GROWTH The China Opportunity Significant Whitespace 2nd largest footwear market in the world. Underpenetrated with only ~5% of our 2019 sales in China Investing for Growth ● ● ● ● ● ● ● ● Building brand awareness in second year with Yang Mi Developing local-for-local marketing and collaborations Changing brand image through new concept stores Focusing on key T1 and T2 cities with high spending power and participation of Gen Z consumers Repositioning to a higher quality partner store network Accelerating strong e-commerce presence through marketplaces (JD, Tmall, VIP) Maintaining focus through Board oversight committee We anticipate accelerated growth in 2022 14
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