BBVA Bancomer/2018 Annual Report

Digital transformation Relying on the Unique Experience model, the digital transformation area embraces new challenges and seizes opportunities to help BBVA Bancomer remain the best digital bank within the country. Relying on Agile methodology, the Bank continually develops new initiatives to launch digital applications and solutions that will improve the lives of its customers. To discover a whole world of opportunities with BBVA Bancomer's free mobile apps, please visit the following page: https://www.bancomer.com/personas/apps.html Cumulative figures since the launch of the app in December 2016: 243,000 targets. Progress made with the apps launched in 2016 and 2017 BBVA Plan A BBVA Bancomer app that helps customers regularly save without even realizing, providing a fully customizable tool that allows them to comfortably reach their goals. Users also receive a saving tip to help them reach the goal they have set themselves. This makes saving more dynamic and exciting. 142,000 targets reported*. Apartados 1,255 million pesos saved. Average of 5,157 pesos saved per target. A new Bcom and Bmóvil functionality that the Bank's customers can use to control their expenses. The Apartados app allows customers who receive their pay check through the Bank to manage their income in a simple and effective way. Customers can customize their "electronic payslips" as they wish, whether to pay off their credit cards or cover school fees, rent or other services by splitting up their income to cover payments as and when needed. And if the customer wishes to take out their money, no matter the time, date, or location, they can immediately return the money they have set aside to their available balance to cover any amounts they may owe by simply clicking on "Withdraw". 852 million pesos saved * Average of 5,992 pesos saved per target*. Money put aside through the app on 1.7 million occasions*. 8,930 million pesos set aside* These figures reveal growth of 111% in the total amount saved and of 41% in the number of targets for 2018 when compared with the previous year. These figures reveal fivefold growth in the number of times money has been put aside and sixfold growth in the amount put aside compared with 2017. 48 BBVA Bancomer/2018 Annual Report

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