UAE Banking Market Update

Strategic Imperatives for 2011 Optimise Balance Sheet and Capital allocation Drive Profitability Objectives ■ Increase lending activities in identified pockets of growth, e.g. SME lending, cards, ... ▪ Further diversifying funding sources with a focus on reducing cost of funding ▪ Review all Group companies (subsidiaries and associate companies) and decide on divestment opportunities, increasing stakes or complementary acquisitions ■ Management focus on yield optimisation ▪ Extending Key account planning capturing a larger share of wallet of existing broad customer base through cross-sell Treasury and Investment Banking services to corporate clients ▪ Increasing fee income through enhanced sales efficiency for FX, investment and banc-assurance products ■ Improve customer retention and deliver distinctive customer service ■ Continue implementation of revised spend control processes ■ Capturing significant efficiency and process improvements through Outsourcing Evidence of Success in H1 2011 ■ Completed bank-wide economic profit framework ■ Conducted LT2 exchange offer to extend maturity of liabilities at attractive rates ■ Closed sale of 49% stake in Network International at lucrative PE multiple of 21 and recognised gain of AED 1.8 billion ■ Reduced deposit funding costs by 27 bps from Q4 2010 ■ Used Key account planning to capture larger share of trade finance business of existing customers; pilot being rolled out across the Corporate network ▪ Increasing fee income in CWM by 5% y-o-y through enhanced sales efficiency (i.e. cards acquisition increased by 80%) and build-up of wealth management and bancassurance team for Retail and Priority banking ■ Progressing well on evaluating outsourcing options to increase process efficiency and reduce cost Emirates NBD 30

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