Responsive Acquisition Marketing Platform (RAMP)
Summary Risk Factors
The list below is a summary of risks that apply to our business and industry, but does not intend to cover all the risks that may apply to our business or operations or the industries in which we operate. Our business,
financial condition or results of operations could be materially and adversely affected by any of the risks listed below, as well as other risks not otherwise identified.
Risks related to our business and industry that you should consider and evaluate with respect to the Company, include, but are not limited to:
If our responsive acquisition marketing platform (RAMP) is unable to acquire users with relevant commercial intent to our internet properties or those of our advertisers, we and our network partners may not be able
to profitability monetize such users. If we are unable to provide value to our network partners, they may decline to utilize our monetization offerings for such acquired users, which would harm our future revenue
and operating results.
To the extent that search engines, applications available through app marketplaces and/or social media platforms upon which we rely for users and first party data limit or increasingly limit, eliminate or otherwise
affect our ability to collect, access, process and/or use data about or derived from our users or subscribers, including profile elements such as IP address, device or browser type, or search query, our business, financial
condition and results of operations could be adversely affected.
We rely on large-scale marketing partners, such as Google, Facebook and Taboola, and our network partners for a significant portion of our user traffic. Traffic acquired and/or referred through these marketing
partners also provides [first party] data that improves the predictive power of our responsive acquisition marketing platform, which we leverage to deliver users with the relevant commercial intent to our advertisers
or our subscription offerings. If we are unable to maintain relationships with our marketing partners, our business, financial condition and results of operations could be adversely affected.
Recently announced or implemented changes around data privacy and information sharing from some of the largest internet search engines, advertising networks, social media platforms, mobile and desktop
operating systems and mobile application marketplaces, including those from operated by Apple and Google, may have a negative impact on our business by reducing the availability of data inputs that inform our
RAMP platform and drive our results of operations.
Any decline in the supply of advertising or any increases in the costs of this advertising could negatively impact our profitability on monetized traffic by reducing the advertiser demand for available advertising
inventory. In addition, if the cost to acquire users through our various marketing partners increases, it may hinder our ability to achieve our anticipated growth plan due to lower volumes of acquired users.
Marketing or customer acquisition efforts designed to drive users to our various internet properties at sufficient scale to take advantage of our RAMP platform may not be successful or cost-effective.
Our ability to market our internet properties across our user acquisition channels is subject to the policies of the relevant third party seller, marketing affiliate or publisher, including search engines and social media
platforms with high levels of traffic driving users.
Some of our competitors may be more competitively well-positioned in geographical areas or be able to take better advantage of user demographics or other key attributes, and reduce our overall effectiveness in
geographic markets or advertising verticals that we currently serve or may serve in the future.
Our inability to continue to innovate and compete effectively against new advertising products or service offerings, or quickly adjust to changing market or pricing dynamics vis a vis our competitors could result in
reduced levels of engagement of our users and lower monetization yields, which could adversely affect our business, financial condition and results of operations.
Our revenue is dependent on our arrangements with our key monetization partners, including Google and Bing, and any adverse changes in these agreements could adversely affect our business, financial condition
and results of operations. These arrangements also have significant operational and contractual requirements that we must adhere to, and therefore we are subject to their practices, policy guidelines and
dependent on maintaining these relationships with superior policy and network compliance, platform enhancements and diligent partner vetting and onboarding. These agreements may generally be terminated
immediately or with minimal notice and may not be renewed in the future on the same terms and conditions that we currently operate or at all, and the products and monetization services provided under these
key arrangements may not be easily replaced with other providers or on substantially comparable terms.
We operate in a highly competitive environment, with a consistent and growing stream of new products and entrants, improved service offerings, frequent technological developments, changes in industry and
regulatory standards, and changes in customer requirements and preferences, and we may not be able to sufficiently keep pace with these developments and offerings or evolving technology.
Our future growth plans rely on increasing and improving our direct relationships with advertisers across many industries or verticals, many of which have longer payment cycles than our current group of network
partners.
We are subject to risks associated with credit card payments, including credit card fees, which may increase over time, chargebacks due to fraud or cancellations and the reliance on third-party vendors for payment
processing services.
Our projected financial results are based on assumptions that may not materialize and are subject to uncertainties, and our actual results may be materially different.
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