Goodyear Forward: Driving Shareholder Value
Portfolio Optimization: Sharpening our Focus
Margin Expansion: Creating Fuel for Growth
Addressing Leverage: Strengthening our Profile
GOODYEAR FORWARD:
PAVING THE WAY
Leveraging Our Existing Strengths...
Rich legacy of trusted products and services
Industry-leading technology bolstered by two world-class innovation centers
Largest tire company in North America
✓ Expansive network of distribution partners
...To Position Ourselves as a Leader for Future Growth...
Ability to capitalize on emerging industry megatrends
✓ #1 position in the most attractive U.S. consumer replacement market
...With Higher Profitability and Greater Financial Flexibility
✓ Streamlined organization and portfolio
✓ Substantially increased profitability
✓ Focused on high-margin profit pools
✓ Increased balance sheet flexibility
MORE FOCUSED PORTFOLIO OF LEADING BRANDS,
MORE PROFITABLE WITH GREATER FINANCIAL FLEXIBILITY
ElectricDrive
GOOD YEAR
MAN
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