Nigeria FinTech Landscape - Impact Assessment
Ahmed - BOP segment
36 years, Married, 3 children
Illustrative
■
Subsistence farmer living in Jos, Nigeria
☐
Cultivates different crops throughout the year -
including tomatoes, onions, potatoes, maize
and yam for personal consumption and
commercial sales
Primary school education, can read and write
basic English and Hausa
Income
<N200K p.a.
Low
Tech knowledge
Devices
SOURCE: Customer interviews (n=215), team analysis
Lifestyle overview
Inherited 2 acres of
land from parents, and
uses it for farming
activities
Lives in a mud house,
with thatched roof
Wife sells firewood,
and uses grinding
machine in the market
to support family
Spends most of his
'non-farming' time
listening to the radio –
enjoys listening to the
governor, talking about
agriculture. He also
enjoys visiting his
relatives
Financial goals
Farm expansion to
increase yield using
farm inputs such as
chemicals, equipment
and seeds
Improve the quality of
his house change
roofing sheets, from
thatch to zinc
Send his children to
good affordable
schools
Current banking
Uses solely cash for
his personal and
business transactions
Uses
Has no bank
accounts
brother's account
occasionally, when
he needs to send or
receive money
Needs
Education on
financial literacy
Access to credit
facilities for his farm
McKinsey & Company
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