Investor Presentaiton
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Winning in Brazil Through Volume, Value & Diversification
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Value
Diversification
• Long-term growth in legal cigarette con-
sumption: first decline in illegal
consumption after 7 years, driven by
increasingly effective government combat
against illicit trade
• Opportunities to supply other customers
in Brazil and to other Lat Am markets out
of Brazil
Potential for long-term volume growth
driven by new product initiatives, innovation
and at some point economic recovery
Ongoing conversion from soft
packs to HL: incremental value with
market migrating from semi-rigid to HL
packaging
• Investments in brand building, new
products and innovation
Delivering Synergies from Souza
Cruz acquisition: Successfully
executing the integration plan and
delivering on synergies
Diversification Strategy focuses on
winning new business in non-tobacco
segments in Brazil and other Latin
American markets
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