Freshpet Distribution and Sales Performance
Expand Freshpet's retail presence
Strong velocity growth is driving increased retailer interest
>20% velocity growth at many top retailers (avg. 17% in XAOC)
Fastest growing pet food brand in many top retailers
High productivity per square/linear foot vs. category average
Double digit market shares at some leading retailers
Freshpet supports retailers' "fresh" strategies /less likely
"showroomed"
Will exceed
20,000 stores
in 2019
Upgraded
805 Fridges
in 2018
freshpet
REAL FOOD FRESH FROM THE FRIDGE
REAL FOOD FRESHFROM THE FRIDGE
REAL FOOD FRESH FROM THE FRIDGE
freshpet
freshpet
freshpet
TIER 3
1 Medium/Small
Chiller
Limited Selection
10-17 Items
TIER 2
1 Large Chiller
Mainline Selection
20-25 Items
TIER 1
2 Large Chillers
Latest Innovation, Multi
Brand
30-35 Items
New Cooler Technology
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