Pet Retail Market and Valuation Outlook

Appendix 38 Source: SEMRush *0 Organic Traffic (M) 122 38. E-commerce: Web Site (B) Petz is the industry leader, but how are its numbers compared to its competitors? Traffic Positioning; [M & K] Digital Traffic Comparison; [traffic] 20 18 Petz Organic Traffic Paid Traffic % of Paid 20,000 16 14 12 18,000 16,000 14,000 12,000 10 Petlove 10,000 8,000 6 6,000 Cobasi 4 4,000 2 2,000 200 300 400 500 600 0 Organic Keywords (K) Petz Cobasi Petlove

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