Investor Presentaiton
AUTHENTICITY THAT
DELIVERS RESULTS
Market Share Evolution – R$ (%)
-
14.5
17.6
20.6
21.5
21.7
21.4
21.6
46.1
43.1
40.2
37.7
35.1
34.7
33.7
+7.1 pp
-
13 pp
38.8
39.2
39.2
40.8
43.2
44.1
44.7
+ 5.9 pp
2016
2017
2018
2019
2020*
2021*
2022*
Burger King
Others Fast Food
Main Competitor
*Covid Impact
Source: Market Share CREST 2016 - 2022. CREST (Consumer Reporting of Eating Share Trend) by MosaicLab | NPD with 72,000 annual interviews through daily collection of consumer behavior in relation to eating habits outside the home on the previous day. Includes meals and
snacks prepared in restaurants, fast food, supermarkets, street vendors. Squares: all Brazilian regions; Age range: 15 - 59 years old; Social classes: A-B-CDE; The data is obtained directly from consumers via online research. QSR's scenario setup for BK includes the following
brands: Mc Donald's, Burger King, Bob's, Subway, Habib's, and Giraffas.View entire presentation