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Investor Presentaiton

GROWING INDEPENDENT AGENCY CHANNEL - A DIFFERENTIATED STRATEGY . Key strategies - Focus on "Quality", not just top-line growth; price competition not key to winning sales Build on strong partnerships with high performing agencies and producers 2,225 1,946 1,626 1,566 1,128 267 271 239 . Key success factors 208 - Develop highly-motivated agencies and producers who subscribe to our business approach 162 2013 2014 Develop and train qualified marketing Number of Active Producers (monthly average) 2015 2016 2017 Number of MR/SR (¹) representatives to work with agencies. Strength in selling USD denominated products 1) MR: Marketing Representatives providing face-to-face support for agencies, mainly in metropolitan areas. SR: Sales Representatives providing support to agencies mainly in remote areas. Prudential Tokyo Investor Day 9.27.2018 11
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