Global Beverage Trade and Company Overviews
New Zealand has a strong beverages platform and produces all six major categories of beverages; New
Zealand has real strength in wine and is growing and emerging in other categories
HIGH-LEVEL CATEGORIES
Ins
MOA
USHED
BELOW
LIGHTHOUSE
CIN
antipodes
WINE
#1 Global
Sauvignon Blanc
New Zealand Sauvignon
Blanc "owns" the category
and is now a "must have"
Refreshing/summer
afternoon positioning to
females (vs. reds)
Emerging in Pinot Noir and
other reds
Strong growth for 30+ years
Strong and growing market
share across Anglo markets
Growing rapidly in Asia
Attracting global brand
leaders (e.g. LVMH Moët
Hennessy Louis Vuitton)
BEER/CIDER
Focused on
Australia
Well regarded globally for
the quality of its hops
Benefiting from global shift
to craft/specialty
Leveraging long-term NZ
strength in hops and
apples
Growth coming from
global multinationals (e.g.
Kirin, Heineken, Asahi) and
local innovators
Cider, in particular, stands
out as having clear
leverage and good long
term growth prospects
SPIRITS
Focused on
Australia
Sector in early stages of
growth curve
Emerging sector driven by
strong marketing and
unique products
Rapid innovation underway
Still seeking "unique"
position beyond "me-too"
spirits
JUICES
Regionally strong in
specific products
Building on New Zealand's
strength in export fruit,
particularly in apples and
kiwifruit
Pioneer of a range of new
fruits and fruit varieties
No real leverage to date of
existing strong fruit brands
(e.g. Zespri, Jazz, Pacific
Rose)
SOFT DRINKS
WATER
Focused on
Australia
Early pioneer in energy
drinks ("V")
Growing strongly in a
"post-CSD" environment
[Carbonated Soft Drinks]
Good fit with "Brand NZ"
and existing strengths in
select fruits
Strong traction in "natural"
positioned carbonated
juices
Emerging
rapidly
Huge hypothetical
potential for growth
Strong fundamentals
Wide range of pioneers
Second generation firms
with strong products
presentation and
marketing (e.g. Antipodes)
doing well
Premium new comers
Palaeo and OnePure
EXAMPLE PRODUCTS UNDER THESE CATEGORIES
Wine, bottles
Beer
Whisky/Whiskey
Sparkling wine
Vodka
Bulk wine
Gin
Apple juice
Kiwifruit/other juices
Soft drinks
Other flavoured beverages
Bottled water
Other water (e.g. bulk)
CORIOLIS 42View entire presentation