2023 Financial Results
Business Highlights
Fixed & Mobile
| 5G subscribers & portion
(million)
5G accounting for 58% with over-achieving 2022 subscriber
target thanks to the expansion of price plan options
13.4
12.5
11.7
10.9
9.9
8.7
7.7
6.7
■ Marketing expense (based on MNO accounting)
(KRW bn)
Decline of 4.8% YoY thanks to stable trend of overall marketing
expenses despite higher year-end advertising expenses
3,216
3,063
798
758
762
745
58%
53%
50%
46%
42%
36%
32%
28%
1Q21
2Q21
3Q21
4Q21
1Q22 2Q22
3Q22
4Q22
1Q22
2Q22
3Q22
4Q22
2021
2022
(1,000)
Pay tv subscribers (IPTV + CATV)
Sustained growth of pay tv subscribers reaching 9.32 million
with IPTV net add M/S No. 1 position maintained
(1,000)
■ Broadband subscribers
Continued growth trend of subscribers and higher portion of
broadband subscribers with Giga subscriber conversion
9,250
9,323
9,094
9,167
6,704
6,669
9,000
8,913
8,806
6,539 6,560
6,580
6,608 6,633
6,508
8,686
1Q21
2Q21
3Q21
4Q21
1Q22
2Q22
3Q22
4Q22
1Q21
2Q21
3Q21
4Q21
1Q22 2Q22 3Q22 4Q22
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