Investor Presentaiton
SBERBANK
170 YEARS. BY YOUR SIDE
ANNUAL REPORT
IMPROVING PRODUCT AND SERVICE QUALITY
2011
166
Λ
Over the last four years working conditions in Sberbank's back offices
have undergone substantial changes in almost all regions. Alongside
the transformation of the back office function, we launched a large-
scale process to move back offices to new premises specially designed
and built for them. These sites have been built and equipped in line with
global best practice. We believe that employees can best focus on their
work when they have access to all the social facilities they may require.
Facilities available to employees include cafeterias, gyms and medical
services. I can confidently say employee perceptions of back office jobs
have changed dramatically over the last four years: previously there
was little interest in working in such a position, but now this is one of
the most attractive places to work within the Bank.
Given the geography and scale of Sberbank's operations, our corpo-
rate service standards affect the quality of life of our customers. Our
Mission states that the Bank is committed to making people's lives
better. If this is true, if the Bank's products and services do make our
customers even a little bit happier, then customers will come back to
us because I can't think of a single person who would not return for
more happiness.
HANDLING CUSTOMER COMPLAINTS
Handling customer complaints and claims is one of the key instru-
ments in improving service quality and customer loyalty. In 2011,
we received over one million individual communications from our
customers, including both positive feedback and complaints. The
main topics of the complaints included:
-The quality of service: waiting time, improper employee behav-
iour and difficulties in obtaining necessary information;
- Problems in obtaining and using plastic cards;
― Problems in using remote banking services.
In order to streamline and improve complaint handling processes
and reduce handling time, in 2011 the Sberbank Management Board
approved Policy No. 2081 for Handling Communications from Cus-
tomers, Shareholders and Employees of OJSC Sberbank of Russia
dated 16 February 2011.
COMMUNICATIONS FROM RETAIL CUSTOMERS
BY CATEGORY IN 2011
167
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corporate social responsibility >>
170 YEARS. IT'S JUST THE BEGINNING
%
Claims
69.2
Complaints
19.1
Acknowledgements
5.2
Consultations
5.1
Finding/reversal/confirmation of payments
1.0
Suggestions 0.4
0
20
40
60
80
IMPROVING LOAN SERVICE QUALITY
Service quality depends on many factors, including the transparency
and openness of the Bank's approaches. We disclose information
about the full costs of our retail loan products to customers on Sber-
bank's website, at our outlets and before signing a loan agreement.
This information takes into account the tentative loan repayment
schedule, the terms and conditions of the loan agreement and other
borrower costs.
WWW.SBERBANK.RU
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