HDFC Life Corporate Presentation
Bancassurance powered by innovation, technology and people
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Product
proposition
Comprehensive
product suite
across par,
non-par, term,
annuity, ULIP
Combo
insurance
products
Innovative term
products
limited
pay, RoP1 and
riders
Mass distribution
products POS¹ &
-
Saral plans
Partner
experience &
engagement
Defined
engagement
metrics
InstaPlan
measured
digitally
+x
Tech &
Digitization
Insta
Quote
One stop solution
for generating
illustration
PASA¹ using
analytics
Distribution
Strong presence
across metro,
urban & rural
geographies with
~9K Sales force
Strong growth &
presence in
alternate
channels viz
virtual, salary &
HNI; focus on
Capability building &
resourcing
Learning on the
go: mobile nugget$
for skill
enhancement
Comprehensive
YOUNite engagement and
training programs
for sales teams
CSR
Joint CSR1
INSTAInsure
COPPORATE
initiatives that
RESPONSERITY
strengthen
relationships
Dedicated HNI¹
cell
Cloud
Cloud based
customer
Telephony calling solution
for sales
Reducing need of
physical
presence by E2E
digital processes
MSME sector
Strong YoY
growth in group
insurance through
credit protect
Increasing
business pie
through POS
Structured
rewards and
recognition
program
Gamified learning
experience
through mobile
app & simulations
Innovative
retirement
products through
Virtual
InstA assistant for
sales &
service teams
P-conversion
Verification via Chat
annuity & pension
1.
1 2 3
2.
Digital sales
verification via
WhatsApp chat,
video app or
calling
products attached
in assets
POS: Point of Sales; PASA: Pre-approved Sum Assured; RoP: Return of Premium; HNI: High Networth Individual; CSR: Corporate Social Responsibility
WISE: Frontline digital tool, enables virtual onboarding of customers in the presence of a HDFC Life representative
3. PCVC: Pre Conversion Verification Call
Profitable
growth
distribution
Diversified
mix
innovation
leading
Market-
Reimagining
Quality of
insurance
Board and
management
HDFC
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