Freshpet Expansion and Growth Strategy

Freshpet pet parent segments Visitors (Use Occasionally) 40% of FP Buyers 15% of FP $ FP Spend: $37 Mixers Loyal (Use Exclusively or Most Often) 31% of FP Buyers 53% of FP $ FP Spend: $167 (Use FP Regularly, but Use Others Brand More) 29% of FP Buyers 32% of FP $ FP Spend: $107 freshpet Source: Nielsen 2017 NLR Custom Survey, 2016 A&U, Nielsen Demos 2017, 2018 Mini A&U, 51

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