Investor Presentaiton
Coloplast has strong market positions in Europe and great
commercial potential outside Europe
Europe
Other developed
Emerging
Ostomy
Care
Continence
Care
Voice & Respiratory
Care (Laryngectomy)
Interventional
Urology
Wound
Care
Addressable
market
Size in DKK
Growth in %*
20-21bn
4-5%
15-16bn
5-6%
1-1.5bn
8-10%
13-14bn
3-5%
24-26bn
2-4%
Coloplast total
35-40%
40 - 45%
market share
-85%
Coloplast
40-50%
regional market
15-25%
45-55%
25-35%
shares
45-55%
40 - 50%
Hollister
Key
competitors
convatec
-forever caring-
Key drivers
and limiters
Ageing population
• Increasing access to
healthcare
Health care reforms
• Re-use of products
outside Europe
21
15 - 20%
5-10%
Wellspect
HEALTHCARE
BARD
Hollister
80-90%
80-90%
95 - 100%
FAHL
INHEALTH
20-25%
15-20%
5-10%
•
Ageing population
•
IC penetration potential
•
•
Up-selling
Health care reforms
Commoditization
•
Penetrate "white-space"
Reimbursement in new
geographies
Compliant usage
• New portfolio Provox Life™
Boston
Scientific
Advancing science for life"
COOK
MEDICAL
дад
BD
Ageing, obesity
• Under penetration
• Cost consciousness
Clinical requirements
• Less invasive/office
procedures
5-10%
0-5%
5-10%
convatec
-forever caring-
smith&nephew
3M
Mölnlycke
• Ageing, obesity, diabetes
•New technologies
•
•
Healthcare reforms
Competition
• Community treatment
ColoplastView entire presentation