Playboy Investor Presentation Deck

PLBY GROUP™ 20 Honey Birdette Overview Since 2006, Honey Birdette has provided provocative lingerie and luxury bedroom accessories to an elite clientele, all produced exclusively in-house. Since then, Honey Birdette has grown to a world-wide omni channel luxury brand with storefronts in the AU, UK, and US and has a global presence online. Key Statistics Global (AUS & US), FY2022 74% Gross Product Margin 66% Revenue from Returning Customers Source: PLBY management, as of Dec 2022 $175 Average Order Value 61 Stores on Three Continents $400 Lifetime Customer Value 34% 4-Wall Profitability 90% Gifted Honey Birdette posted on influencers' social without additional cost

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