Getty SPAC Presentation Deck slide image

Getty SPAC Presentation Deck

5 Efficient New Customer Acquisition Powering High-ROI Growth Significant acceleration in acquisition engine efficiency New customers per million dollars of digital marketing spend New customer revenue for every dollar of digital marketing spend¹ Customer acquisition cost (CAC)² -6,000 gettyimages 2019 figures include discontinued products. FY2019 -1.0x FY2019³ -$160 3 FY2019 +60% +40% ~35% decline 1 Represents new customer revenue divided by digital marketing spend for the respective periods. 2 Customer Acquisition Cost (CAC) defined as Total Digital Marketing Spend divided by Total Customers Acquired in the period. 3 ~10,000 H1'21 -1.4x H1'21 -$105 H1'21 Strong brands and SEO positioning Data-driven intelligence powering optimization Increased presence and monetization of free offerings Expanded geographic deployment 20
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