Getty SPAC Presentation Deck
5 Efficient New Customer Acquisition Powering High-ROI Growth
Significant acceleration in acquisition engine efficiency
New customers per
million dollars of
digital marketing
spend
New customer
revenue for every
dollar of digital
marketing spend¹
Customer acquisition
cost (CAC)²
-6,000
gettyimages 2019 figures include discontinued products.
FY2019
-1.0x
FY2019³
-$160
3
FY2019
+60%
+40%
~35%
decline
1
Represents new customer revenue divided by digital marketing spend for the respective periods.
2 Customer Acquisition Cost (CAC) defined as Total Digital Marketing Spend divided by Total Customers Acquired in the period.
3
~10,000
H1'21
-1.4x
H1'21
-$105
H1'21
Strong brands and SEO
positioning
Data-driven intelligence
powering optimization
Increased presence and
monetization of free
offerings
Expanded geographic
deployment
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