Affirm Investor Day Presentation Deck
CASE STUDY
B2B:
launching and
scaling with
Amazon Business
Improving conversion by
offering sole proprietors
the terms they need
AFFIRM | 2023
Launch
Launched B2B with Amazon
Business on November 2nd.
Millions of sole proprietors are
now empowered to shop and
purchase on Amazon Business
using Affirm.
Impact
Tested B2B with Amazon Business
during FY'23 to gather insights;
conversion rates far surpassed
expectations, demonstrating strong
demand.
1 Small business and sole proprietor count based upon 2023 Frequently Asked Questions About Small Business published by the SBA.
2 Affirm Registered User based upon all-time Affirm registered marketable users.
O
Opportunity
Thrilled to deepen our
partnership with Amazon by
offering both B2B & B2C
financing.
Affirm has 40M registered
users and B2B resonated
most with previous
customers who are also sole
proprietors.²
affirm
56View entire presentation