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Snap Inc Investor Presentation Deck

Snap Inc. Traditional Digital Advertising Industry Is Moving in Our Direction Expected growth in advertising market, combined with a secular shift toward Digital¹ $90 $142 2020 U.S. $96 $243 2024 1. eMarketer estimates, October 2020. 2. NielsenIQ, "Augmented retail: The new consumer reality," December 12, 2019 $184 $197 2020 $208 $300 2024 International Trends within Digital are in our favor... Mobile Video growing faster than Desktop growing faster Non-Video than AR advertising is a new frontier A majority of global consumers are willing to use AR to assess products² 37

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