Rally SPAC Presentation Deck

Network effects strategy Reinforcement tactics will solidify Rally's marketplace ensuring increasing enterprise value Rally's marketplace reinforcement strategy¹ Rally develops a managed marketplace connecting riders & bus operators (asymptotic marketplace) NETWORK EFFECTS MAP DIRECT 2-SIDED DATA TECH SOCIAL BELIEF BANDWAGON TECH PERFORMANCE DATA ASYMPTOTIC MARKETPLACE PLATFORM (2-SIDED) MARKETPLACE (2-SIDED) MARKET NETWORK PERSONAL PERSONAL UTILITY PROTOCOL PHYSYCAL rally LANGUAGE BRAND EMBED SCALE rally Rally intends to use funding to launch service in new geographies (scale), partnership with ticketing companies (embed), and place Rally branding on the outside of its partner bus fleets (brand) Rally intends to connect operators with insurance providers, maintenance shops, advertisers, & other specialized professionals seeking longer term relationships, creating an N-sided marketplace (Market Network) As more riders are expected to join, Rally should gain more insights into new route creation and fulfillment, providing more opportunity for new riders (Data) 1.Management expects to apply the Network Effects principles written by venture capital firm NFX to build defensibility in the marketplace. You can learn more about these principles at https://www.nfx.com/post/network-effects-manual/ 52 rally

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