Snap Inc Investor Presentation Deck

Snap Inc. in millions YoY Change $825 2017 104% 23% 2017 Growing Revenue and Scaling Efficiently Average Daily Active Users¹ (Unaudited) 13% -5x growth in revenue $1,180 2018 43% Revenue 35% 2018 $1,716 2019 32% 45% Adjusted Gross Margin² 35 PPT margin expansion 49% $2,507 2019 2020 46% 48% 54% 2020 $4,117 53% 2021 64% 58% 2021 YOY Change 57% 176 2017 22% $189 2017 3 consecutive years of accelerating DAU growth 188 2018 7% $413 205 2018 2019 9% Adjusted Gross Profit² More than 12x growth in gross profit $848 245 2019 2020 19% $1,357 2020 300 GAAP Gross Margin GAAP Gross Profit $107 $382 $820 $1,324 $2,367 ¹We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUS on each day of that quarter and dividing that sum by the number of days in that quarter. Average Daily Active Users in this slide is presented as annual DAU, calculated as the average of each quarterly DAU. 2 Excludes stock-based compensation expense and related payroll tax expense, depreciation and amortization, and certain other non-cash or nonrecurring items impacting net income (loss) from time to time. 2021 22% $2,405 2021 42

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