Snap Inc Investor Presentation Deck

Snap Inc. AR Builds Consumer Confidence Over half of the shoppers on Snapchat agree that AR gives them more confidence about product quality.¹ TRUE SIZE TECHNOLOGY WRIST TRACKING 7 in 10 consumers are interested in using AR to interact with a product before buying it.² Returns are a $550B problem, which AR can help fix. AR-guided purchases led to a 25% decrease in returns.³ Q (D) Create GUCCI SHOP NOW GUCCI GUCCI O Scan BE DIOR e Browse C Explore SHOP NOW PIAGET ♡ Favorite S SHIN LOUB .... Create TRY-ON O Scan NYX PROFESSIONAL MAC SHOP NOW FLIP CAMERA FOR BEAUTY DROP M 4x Browse ♫ G Explore ¹2021 Global Deloitte Digital Study commissioned by Snap Inc. | Base = Aggregate (n=8,770). 22022 Global Ipsos Study commissioned by Snap Inc. | Base: Global consumers: 13-44 Smartphone users: n=24,758 | Thinking about what you can do using AR both now and in the future, how interested, if at all, are you in each of the following? 'Interacting with a product before buying it.'(NET: Very/ Somewhat interested). 3 ARInsider Article, "Does AR Really Reduce eCommerce Returns?" 39

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