Marti Investor Presentation Deck
4. Vertically integrated business model drives lower costs & higher revenues (cont'd)
In-house software - system architecture
Secure and scalable
software systems
Modularity
Microservices approach with few monolith
applications and serverless services
Horizontal Scaling
AWS Cloud enables on demand server capacity
based on traffic loads
Design for Failure
Multiple instances, automatic service restart
and regular server backups to avoid
interruptions
Source: Company information.
Supporting full in-house development of
applications
End-user applications
Operation applications
Technical service applications
Call center applications
Back office applications
Payment gateway (under development)
Backed by leading tech service
providers
TURKCELL
Data Server
Payu
Insider
Maps
Payments
aws
CRM
App Server
Firebase
Cloud Messaging
Rider preference
Lower
operating cost
data.ai
Vertical
integration
masterpass
by mastercard.
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