BAT Results Presentation Deck

New Category Poly-Usage* is Increasing Fast 55 41 13 3 2019 60 43 17 7 6 2020 74 54 21 10 10 2021 Net of poly-usage* 87 Total NC 62 26 11 12 Vapour THP ΜΟ Poly-Usage NC 2022 New Category consumer growth CAGR** 18% 16% 25% 73% 83% 51m Vapour 6.5m Modern Oral 4.2m Source: KANTAR Incidence Study and Consumer Survey across Top 42 markets at industry level. All numbers are for 2nd half (exit) of the year. ** CAGR 2019-2022. *See Appendix A10. BAT A BETTER TOMORROW Strong Vapour + THP poly-usage* growth c.5m (+60% CAGR**) 5.0 m 21m THP Inl Poly-usage* dynamics among New Category consumers in 2022 A Multi-Category Strategy is Key to Driving Sustainable Growth 47

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