Snap Inc Results Presentation Deck

Business Highlights We created new products which drove greater monetization: Commercials, our 6-second non-skippable video ad, continued to perform well. The majority was transacted via our Premium Content Targeting tool, a part of our Self-Serve Platform for large brands and agencies. ● ● Collection Ads, which enable a business to showcase four products in a single Snap, drove over twice the return on ad spend versus our comparable formats in Q4 2018. ● We launched Product Catalogs, which offer a simple, scalable way for eCommerce businesses to use their websites to create Snap Ads. The Snap Pixel continued to see growth with over 600 million purchase events in Q4 2018 up from 230 million in Q3 2018. We made improvements to machine learning models for app installs and lower-funnel bidding events, which contributed to higher always-on revenue, showing that our commitment to performance advertisers is paying off. We brought together an experienced leadership team to lead us through the next important chapter of Snap: We welcomed several talented and experienced leaders from some of the world's leading tech and media companies, including Jared Grusd, our Chief Strategy Officer, and Jeremi Gorman, our Chief Business Officer. Julie Henderson will be joining us shortly as our Chief Communications Officer. 6

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