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Multi-layered Marketing Infrastructure Expansion Plan

Multi layered Marketing Activities.. 5 CERA, onboards Kiara Advani and Vijay Deverakonda as brand ambassadors. Consistent investments across consumer touch points to enhance the overall market potential Creating a strong brand recall in consumers minds New Brand Campaign launched 'CERA. This is your space, Play it your way' • CERA #TOUCHLESSINTELLIGENCE CERA CERA The new brand communication has been unveiled in TV, Digital, OTT and other platforms. The campaign features CERA's wide range of sanitaryware, faucets, and tiles with the latest styles and technology showcasing the versatility of the collection, that it has something for everyone. 19

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