Investor Presentaiton

BRAND AND CUSTOMER New brand campaign Reconnecting with Australians . • • Successfully rebuilding an emotional connection New 'Feels like Home' brand campaign launched in November 2014 Customer insights led proposition to re-connect emotionally with Australians 2 minute TVC¹ has had over 1.5m views on YouTube to date Strong performance and outperforming industry benchmarks 66% of Australians who saw the TVC felt more positive about Qantas² . 54% of Australians who saw the TVC felt it made them want to fly with Qantas² Welcome home QANTAS Spirit of Australia qantas feels like home. 40014/200 Feels Like Home Qantas ca Subscribe 21.550 +... Published on Nov 6, 2014 Category License Travel & Events Standard YouTube License Up Next 1,679,759 1,061 179 Autoplay Qantas 787 on 60 minutes by Canta Recommanded for you Runway to Runway- Qantas sets trends in fashion by Qantas 18.035 views 1. Television Commercial. 2. Source: House of Brand Advertising Tracking. Feels like Home advertisement was recognised by 67% of Australians based on highest net recall score in Jan 2015 which includes 2min TVC and Charlotte TVC. "Felt more positive" and "Felt it made them want to fly" diagnostics based on average of all TVCs included in advertising tracking (2min, Alice, Charlotte and Melinda TVC). Based 42 on recognisers of each TVC (2min, Alice, Charlotte and Melinda).

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