Investment Lifecycle and Strategies
CASE STUDY #1: AMAZON (NASDAQ: AMZN)
2
WE PURCHASED AMAZON IN 2014, AT AN INITIAL PRICE OF ~ $317.
Thesis: Amazon was undergoing an investment period at the time, with operating income declining from ~$1.4BN in
2010, to just $178M by 2014. The market was questioning whether these expenses were truly "investments" or whether
it was indicated of a lower structural margin in the business. Our analysis indicated that they were truly the former, and we
established a position in 2014.
Over our holding period, operating margins increased from 0.2% to over 6% by the time of our sale.
As the thesis played out and the eventual margin profile was proven to investors, we allowed the position size to decrease
within the portfolio, and eventually exited the position.
We sold the remaining shares in early 2021, with the last sale ~$3,240.
We have publicly discussed Amazon in our previous investor communications here: Q2 2017 Letter, Q2 2018 Letter,
Q1 2021 Letter
Share Price
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500 $310.4
$0
4Q2014
AMAZON
$961.4
$675.9
4Q2015
I Shares Owned
$2,003.0
$1,735.9
$3,256.9
4Q2016
4Q2017
4Q2018
4Q2019
4Q2020
Share Price
% of Total NAV
HAYDEN CAPITAL 19View entire presentation