Freshpet Expansion and Growth Strategy
Reasons to Start Buying Freshpet
Copyright 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
39
31
More
like
real food
Wanted
to give
my dog
higher
quality
nutrition
28
Healthier
43
25
27
25
22
22
80% Health
70% Dog Eating Woes
50% Add Variety to Meal
22
22
22
21
21
21
27
21
Made
with
Dog
was
Wanted to
give dog
Looked
tastier
the freshest a picky
ingredients
something
eater
special
Looking
for variety improve
to add to dog's
dog's meal health
time
To
Wanted
something getting
to add to older
dog's dry
Dog
Dog
didn't
enjoy his
food
Dog
was excited
to eat it
food
New Freshpet Buyers
Source: Nielsen NLR Survey 2017, n=67 Why have you INSERT Q9 RESPONSE: started purchasing, purchased more of Freshpet in the past 12 months compared to the previous 12 months? Please select
Note: Top 13 responses shown
that apply.
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