2013 Annual Report
SOCIAL AND CULTURAL INVESTMENT
SOCIAL AND CULTURAL INVESTMENT
Below are the details on some of the most noteworthy
projects in 2013:
AfroReggae
The AfroReggae initiative has been in place for 15 years in
Brazil, with a focus on the shantytowns of Rio de Janeiro,
providing cultural and artistic training for children and young
people, in addition to enhancing the positive impact of dialog
COLEÇÃO
SANTANDER
BRASIL
ACER
CULT
Technical reserve from the Santander Brazil art collection
with the different sectors of society. In 2013 the group
opened its first branch outside Rio de Janeiro, in São Paulo,
also sponsored by the Bank.
The Santander Brazil Collection
Santander Brazil owns a collection of over 2,000 works of art
which are exhibited in the corporate environments of the
Bank, thereby providing people with daily access to important
works from the history of Brazilian art. In 2013, with the aim
of sharing this collection with the general public, 83 works by
renowned Brazilian modernist and contemporary artists were
selected to comprise the exhibition named Poetic Narratives
- the Santander Brazil Collection. The collection was exhibited
in Porto Alegre, Brasilia and Belo Horizonte and attracted over
80,000 visitors.
The Jean Boghici Exposition -
O Colecionador
A brand-new exposition composed of part of the collection
of Jean Boghici, the pioneer who opened the first art gallery
in the country: the Relevo. Boghici chose a set of works
which, together, make up the most comprehensive panel
of the history of Brazilian art. The exposition named
O Colecionador (the Collector) uncovered this treasure and
showed how it was put together over the course of 60 years.
The Santander Art Circuit
An exposition featuring works by 11 artists from the
city of Porto Alegre on the facades of ten Santander
branches in the month of the celebrations for Farroupilha
Week, in partnership with Grupo RBS.
Brazilian Symphony Orchestra Foundation
The mission of the Brazilian Symphony Orchestra (OSB)
Foundation is to disseminate symphonic music in Brazil, based
on the long-lasting commitment to attracting new audiences
and fostering young talent. The orchestra is in charge of
the administration of the activities of the OSB, thereby
contributing to the development of work involving 70 years
of history.
The "I love you Rio" Movement
A movement which promotes and disseminates positive
actions conducted in and on behalf of the city of Rio de
Janeiro, which involves the production and release of the film
Rio, Eu Te Amo, from the same franchise as Paris, Je T'aime
and New York, I Love You. The film, due to be released in
April 2014, features 10 love stories directed by 4 Brazilian
(Fernando Meirelles, José Padilha, Andrucha Waddington,
Carlos Saldanha) and 6 international directors.
Fronteiras do Pensamento (Frontiers of Thought)
A series of conferences held in São Paulo and Porto Alegre
and attended by leading thinkers from all over the world,
including Manuel Castells (Spanish sociologist) and Mario
Vargas Llosa (Peruvian writer).
SANTANDER CULTURAL G4-EC7
Santander Brazil has two Santander Cultural project branches,
one in Recife (in the state of Pernambuco) and another in Porto Alegre
(in the state of Rio Grande do Sul). Responsible for strengthening
relations with the communities, these sites serve as hubs for the
dissemination of culture. By building partnerships with the different
market sectors, academia, governments, trade associations and NGOs,
these branches host and perform activities including meetings, seminars,
workshops, showrooms, narrated sessions, lectures, debates, forums
and other multi-disciplinary cultural services.
year
These two branches have welcomed over 4 million visitors since the
2000, playing an educational role while developing initiatives from a global
viewpoint, but always taking local needs and profiles into account. The
initiative attracted over 471,000 visitors in Recife and Porto Alegre in 2013.
The Porto Alegre branch held major expositions in 2013, including the
9th MERCOSUL Biennial, in addition to hosting the exposition Poetic
Narratives - Santander Brazil Collection. The Recife branch is undergoing
improvements both internally and on the building's facade, which led to
the interruption of activities throughout the y year.
I SOCIAL AND CULTURAL INVESTMENT (R$ THOUSAND) G4-EC7
■
SOCIAL AND CULTURAL
INVESTMENT IS A STRATEGY
USED BY SANTANDER TO
PROMOTE SOCIAL, ECONOMIC
AND CULTURAL INCLUSION.
" THE BANK'S SOCIAL INVESTMENT
IS BASED ON THREE MAIN
OBJECTIVES: ENTITLEMENT OF
RIGHTS, ECONOMIC INCLUSION AND
IMPROVING PUBLIC EDUCATION.
IN 2013, 47 MUNICIPALITIES WERE
SUPPORTED BY THE AMIGO DE
VALOR PROGRAM, GEARED TO
STRENGTHENING THE MUNICIPAL
COMMITTEES FOR THE RIGHTS OF
CHILDREN AND ADOLESCENTS,
BENEFITTING OVER 4,000 CHILDREN
AND ADOLESCENTS.
UNIVERSIA
278
Education
Culture
Rights of Children, Adolescents and the Elderly
2011 2012
35,283 40,747 50,021
25,735 41,211 29,620
5,937 6,149 7,993
10,794 6,270 4,745
2,367 3,311 3,519
3,808 6,382 1,452
2,907 2,030
535
7,386 7,728 1,659
94,217 113,828 99,544
2.65% 4.18% 4.72%
2013
PARTNER UNIVERSITIES
The Promotion of Diversity
Entrepreneurship and Income Generation
Sport
The Environment
Other
Overall Total
Social and cultural investment/Net Income (%)¹
1. Deemed as Net Income reported in the BR GAAP Financial Statements
4.4 MILION
STUDENTS AND PROFESSORS
BENEFITTED
108 Annual Report 2013
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