SimCorp Investor Day Presentation Deck

STIMULATING LEAD MANAGEMENT PROCESS 88 ● DEMAND Inquiry - Form fill-outs within core universe • MQL: Marketing Qualified Lead - Leads that meet a certain lead score (125) or targeted outbound ABM-like activities. ● When 3 people from one account fills out at least one form When a company in total reach +200 in lead score. • SAL: Sales Accepted Leads • SQL: Sales Qualified Lead ● Stage 20 review BANT qualified lead, accepted by sales ©2018 INQUIRIES MQL SQL Online/off-line Nurture Tele qualification Sales accepted handover SQL STAGE 10 STAGE 15 STAGE 20 SimCorp

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