Investor Presentaiton
Brand SA Fieldwork Research
SA Inc. Project: Angola, DRC, and Senegal Findings 2015
Need ܀
for increased cultural contact and building of mutual
understanding due to complex historical relationship;
✰ Building local knowledge, and need for cultural competence a major
lesson from the Angola & other fieldwork;
Understand political & administrative context and "do homework"!
Invest adequate resources (time & money) in preparing to enter market
Brand South Africa
Angola Fieldwork Report-17 November 2015
The growing Luanda skyline
Brand South Africa
SA inc Project Fieldwork
Report
Angola & the need for
Cultural Competence
By:
Dr Petrus de Kock & Or Judy Smith-Hähn
Research, Brand South Africa
Sath He
inspiring new waysView entire presentation