Nigeria FinTech Landscape - Impact Assessment
Fatima - Affluent
30 years, Married, 1 child
Illustrative
☐
Middle manager at Oil and gas company in
Lagos
Lives in Lekki phase 1 in a 4 bedroom condo
she purchased with her husband
High level of knowledge in technology - tech
savvy
Income
>N5M p.a.
High
Tech knowledge
Devices
Lifestyle overview
+
☐
Young professional,
working in the banking
sector
Possesses a significant
amount of disposable
income, and is more
investment oriented
Lives in Victoria Island
- a highbrow
residential area in
Lagos
Fatima loves exploring
art, with her friends on
the weekend
Financial goals
Current banking
Diversify
investment
portfolio (local
and international) .
Enroll her child in
a private school
and save for
international
college education.
■ Take family
vacation abroad
at least once a
year
Has multiple accounts
with Zenith, GTB, Access
and Stanbic Bank
Her salaried account in
with Access account and
she uses the other two for
savings/personal
transactions
Predominantly uses cards
and mobile banking for
90% of payments
including bills
Uses a variety of FinTech
products for savings and
investments
☐
■
Needs
Access to
investment options
that match her risk
profile within and
outside Nigeria that
Access to banking
services abroad
including foreign
mortgages in the
UK or US
■
Insurance for
various aspects of
Fatima's life
including life
insurance
SOURCE: Customer interviews (n=215), team analysis
McKinsey & Company
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