Edita Company Presentation
Population (mn)
1 Attractive Industry and Macroeconomic Backdrop
85
78
77
Largest Population in MENA...
54
39
36
33
33
31
11 9 7
Egypt Iran Turkey South Algeria Iraq Morocco KSA Tunisia UAE Jordan
Africa
With Attractive Demographic Profile...
65 Years and Over
5%
55-64 Years
7%
0-14
Years
32%
25-54
Years
15-24
38%
Years
18%
50% of the Population Under the Age of 24
Source: IMF, CIA World Factobook, AC Nielsen Retail Audit
1. Comprises of cakes, croissants, salty snacks, wafers, candies, chocolates, biscuits and gums.
EGP bn
Population (mn)
77.8
edita
And Growing...
2010-2014 CAGR: 2.3%
85.4
83.7
81.4
79.6
2010
2011
2012
2013
2014
Driving Growth in the Egyptian Snack Market¹
8.1
6.7
2010-2014 CAGR: 23.6%
11.7
15.5
13.1
2010
2011
2012
2013
2014
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