Digital Transformation and Health & Wellness Journey
Naveen Tahilyani - Managing Director and Chief Executive Officer, Tata AIA Life
...
Seamless partner integration and simplicity of execution these are the key to driving value through
partnerships. Tata AIA does this most successfully by delivering a seamless experience for both our
distributors and customers.
A broad range of system integrations, advanced analytics and omni-channel sales journeys that align
to customer preference are the foundations of our bancassurance strategy. These are helping us
engage with many more new customers and will support growth across our impressive portfolio of
partners in India for many years to come.
Bill Lisle - Regional Chief Executive and Group Chief Distribution Officer
I am very passionate about the potential of digital platform partners that bring new models for distribution
and new growth for AIA. We have an expanding network of the best digital platform partners, with
hundreds of millions of highly-engaged and active users. We work with our partners to develop and
deliver highly relevant and personalised propositions.
AIA's significant competitive advantages and deep experience in Asia make us a great fit for these
platforms. And as we further enhance our TDA capabilities, we become increasingly attractive to digital
partners that can bring significant new value pools to AIA.
The strength of our multi-channel distribution offers customers more choice in how they access our
products and advice from fully online to face-to-face. Supporting customer preferences improves
engagement, increases conversion rates and maximises value creation. And importantly it further
strengthens and differentiates our Premier Agency by bringing in new customer leads and incremental
growth.
We use an agile approach, enabling faster iteration cycles when delivering compelling solutions as we
test and learn in one market before industrialising across others. In South Korea, we brought together
SK Telecom, Samsung Card and AIA Vitality to launch a constellation of new joint propositions targeting
a combined customer base of 40 million people.
Peter Chung - Chief Executive Officer, AIA Korea
Our digital platform partnership strategy is radical and pioneering. We build partnerships with strong
"win-win” alignment to attract customers for us and our partner's business, leveraging joint data
analytics and digital marketing capabilities.
SK
Here in South Korea, we are partnered with two of the most trusted and best-in-class brands
Telecom and Samsung Card. The scale and reach of these partners combined with everything that AIA
brings to the table have allowed us to create some truly exciting innovations especially in the Health
and Wellness space.
First, SK Telecom. They are the largest mobile operator in Korea with nearly 50 per cent market share.
With SK Telecom, we launched AIA Vitality in 2018 - the first health and wellness platform of the Korean
market.
In November 2020, we transitioned to a fee-based AIA Vitality proposition, the first-in-market insurance
products with dynamic pricing, along with a variety of other lifestyle benefits for our customers. In August
2021, we extended our strategic partnership by integrating with T Universe, SK Telecom's newly-
launched subscription platform which offers a wide range of services to their existing customer base
and beyond.
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