Investor Presentaiton
Elevate product adaptability through
both standardization and innovation
Focusing on customer needs and experience,
a dual standardization system has been established to accommodate nationwide and regional-specific needs.
Meanwhile, R&D innovation through building non-standardized projects
facilitates the constant upgrade of the standardization system, thereby enhancing product competitiveness and premium
High-rise apartment
Modern Minimalist Contemporary Chinese
Modern Elegance
Low-rise apartment
Facade:
Based on product
I positioning, break
down specification of
the facade to control
the style and curated
material of the main
body, base, railing,
door head and other
areas of concern to
customers, achieving
efficient cost allocation
and quality control
7 major units:
Parts & components
(signages),
pavements & surfaces,
fences, activity space,
entrances and exits,
water features,
structures
2 major themed IPs:
Stilt floor,
XiaoAoJia (kids'
playspace)
SOCIAL Landscape
Modern Elegance
Contemporary Chinese
Sales & exhibition centre
Integrates innovative, cultural and other elements
based on product positioning
Optimizes cost while accentuating product traits and
brand image, improving customer experience
主城芯
公园生
Jes
55
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