R&D and Innovation in Energy Efficient Products
Solid Presence in Europe - Core Positions in European Markets
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Beko: Fastest growing white goods brand in the
European market since 2000.
Beko moved from 21st position in 2000 to 2nd
position in 2013
Beko is the Number 1 brand in free-standing
market in Europe (excl. built-in segment) in 2017
Beko Market Share (EU27)
10%
.
Despite Beko's price index has increased more
than 30%, market share gains continue, though
at a lower pace compared to 2000s.
Free Standing 75%
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Beko is moving up the ranks in built-in segment,
which is more profitable and growing faster
compared to FS.
EU27 Segmental Breakdown
Built in 25%
Arçelik A.Ş.
Beko Built-in Market Share (EU27)
Beko Free Standing Market Share (EU27)
10%
10%
9%
8%
7%
6%
5%
4%
9%
9%
8%
8%
7%
7%
6%
6%
5%
5%
4%
4%
3%
3%
3%
2%
1%
2%
2%
1%
1%
0%
0%
0%
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
Source: Panel market, unit volume share
Source: Panel market, unit volume share
May 2020
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
Source: Panel market, unit volume share
ArçelikView entire presentation