One Body, Two Wings Strategy Upgrade
Resilience during Market Downturn
We have shown resilience during market downturn in Q4, with stronger agent retention capability
Q4 Existing Home No. of transactions
change QoQ in 14 Core Cities
New Home Sales GTV
Growth Rate % YoY
0%
250%
2021 Q4 QoQ
194.90%
-2%
200%
-5%
150%
-10%
100%
95%81%
-15%
50%
32.30%
19% 15%
-2.50%
-24.00%
0%
-20%
21Q1
21Q2
21Q3
-15%
-20%
-50%
-22%
-25%
-20%
-42%
-100%
Market No. of transactions change %
■Beike No. of transactions change %
贝壳
找房大平台
Resilience in Store and Agent Retention
Store
-5.4% QoQ by end-Q4,
due to slower growth of
newly connected stores
-11.8% QoQ by end-Q4, much
smaller than 30-40%
contraction in industry
Existing home sales volume MoM change in 14 core
cities in Oct, Nov, Dec was -18%, 17%, 18%,
respectively, gaining some traction of recovery.
■China new home GTV growth (NBS data)
■New home GTV growth of Top 100 developers
■Beike's new home GTV growth
Agent
1. 14 core cities include Beijing, Shanghai, Tianjin, Dalian, Hefei, Hangzhou, Nanjing, Changsha, Wuhan, Chongqing, Xiamen, Zhengzhou, Qingdao, Chengdu. Market data attributable to city govt database and Beike Research Institute.
2. New home sales data of top 100 developers attributable to CRIC.
3. Industry agent attrition rate attributable to Kongbai Research Institute (.
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