Operational Levers to Enhance Profitability
LatAm
...and we expect to continue gaining market share and
profitability
Business priorities
Continue
converging
towards best-
in-class
Sound volume growth with market
share gains
Goals
2018
Medium-term goal
ROTE1
20% > >20%
•High focus on retail: consumer,
pay-roll, cards...
Loyal/Active
customers
24% > 27%
• Increase loyal and digital
customers & sales
• Grow in retail funding, insurance
and assets under management
• Catch-up in mid-corporates in
volumes & profitability
• Grow in market niches and expand
new ventures...
getnet ole
superdigital
ben
Q
consignade
Note: in local currency
Improve customer experience &
customer satisfaction
NII growth below loan growth while
fees growing at double digit
Strong cost discipline &
improving cost of credit
Santander
(1) Underlying
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