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Investor Presentaiton

Use of Robo-Advisers: 1-in-10 (11%) investors use a robo-advisor, highest use among frequent investors, men, and those under 55 Q Which of the following best describes you?* [asked only of investors; national n=2,314, Manitoba n=225] National Among investors only % Currently Manitoba HA NV % Currently use Segmentation (Manitoba 2020) Respondents who currently use an online service Investor Segments Non-frequent investor Frequent investor 8% 18% use Investment Knowledge Low 10% 2020 3% 7%8% 4% 78% 4% 10% 2020 7%8% 78% 3% 11% Medium 14% High 9% Advised Segments DIY investor Advised investor 13% 11% Manitoba Region 2017 3% 6%9% Winnipeg 8% 76% 6% 10% 2017 3% 6% 9% 75% 7% 9% South/West 16% Central/North 11% Age 18-34 13% My primary investment account is currently at an online investment adviser ■I currently have an investment account with an online investment adviser, but it is not my primary account II have used an online investment adviser in the past, but currently do not use one 35-54 17% 55+ 3% Gender I have never used an online investment adviser ■Don't know Men 14% Women 8% *Note: In 2017, any instance of "online investment adviser" in the response codes said "automated online investing service" 2017 national n=2,364, MB n=221 104
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