Investor Presentaiton
Use of Robo-Advisers: 1-in-10 (11%) investors use a robo-advisor,
highest use among frequent investors, men, and those under 55
Q
Which of the following best describes you?*
[asked only of investors; national n=2,314, Manitoba n=225]
National
Among investors only
% Currently
Manitoba
HA
NV
% Currently
use
Segmentation (Manitoba 2020)
Respondents who currently use an online
service
Investor Segments
Non-frequent investor
Frequent investor
8%
18%
use
Investment Knowledge
Low
10%
2020
3%
7%8%
4%
78%
4% 10% 2020
7%8%
78%
3% 11%
Medium
14%
High 9%
Advised Segments
DIY investor
Advised investor
13%
11%
Manitoba Region
2017
3%
6%9%
Winnipeg 8%
76%
6% 10%
2017
3%
6% 9%
75%
7% 9%
South/West
16%
Central/North
11%
Age
18-34
13%
My primary investment account is currently at an online investment adviser
■I currently have an investment account with an online investment adviser, but it is not my primary account
II have used an online investment adviser in the past, but currently do not use one
35-54
17%
55+ 3%
Gender
I have never used an online investment adviser
■Don't know
Men
14%
Women
8%
*Note: In 2017, any instance of "online investment adviser" in the response codes said "automated online investing service"
2017 national n=2,364, MB n=221
104View entire presentation