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Investor Presentaiton

Bodegas & Discount Stores Through this format we continue offering staple merchandise, food, and household products at the lowest prices on the market. Jedo This year we simplified our Bodegas & Discount Stores item catalog, concentrating on what is most important to our customers. We increased the share of our private labels and reinforced our commercial strategy by broadening the price gap against our competition. In this way, we support our customers with low price-point programs and campaigns such as Bodega Prices and Fill Your Cupboard for a Few Coins, with which we sold about 80 million pieces, at 5, 10, 15 and 20 pesos each. During this year we opened 183 new stores. In August we opened unit 1,500, in the state of Michoacán, Mexico. Moreover, we created a structure dedicated to reinforcing the different value proposition of each of our three formats, with our product offerings and prices designed for specific shopping occasions and locations. All the above will enable us to accelerate the growth of our formats throughout 2014. VALUE PROPOSITION: price Bodega Aurrera mi Bodega Aurrera Bodega Aurrera 2013 Financial and Social Responsibility Report Customer target d.e Original 2,130 UNITS PALI DESPENSA FAMILIAR Maxi Despensa MaxiPalí 19
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