Investor Presentaiton
Bodegas & Discount Stores
Through this format we continue offering staple merchandise, food, and
household products at the lowest prices on the market.
Jedo
This year we simplified our Bodegas & Discount Stores item catalog, concentrating on
what is most important to our customers. We increased the share of our private
labels and reinforced our commercial strategy by broadening the price gap against
our competition. In this way, we support our customers with low price-point programs
and campaigns such as Bodega Prices and Fill Your Cupboard for a Few Coins, with
which we sold about 80 million pieces, at 5, 10, 15 and 20 pesos each.
During this year we opened 183 new stores. In August we opened unit 1,500, in the
state of Michoacán, Mexico. Moreover, we created a structure dedicated to reinforcing
the different value proposition of each of our three formats, with our product offerings
and prices designed for specific shopping occasions and locations. All the above will
enable us to accelerate the growth of our formats throughout 2014.
VALUE PROPOSITION:
price
Bodega Aurrera
mi
Bodega Aurrera
Bodega Aurrera
2013 Financial and
Social Responsibility Report
Customer target
d.e
Original
2,130 UNITS
PALI
DESPENSA
FAMILIAR
Maxi Despensa
MaxiPalí
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