Sales and Marketing Overview & Strategic Business Overview
FIT
DRE CUDI INK FLEECE KNTT
18500
Fleece
PRODUCT INNOVATIONS IN FLEECE
EXPANDING OUR OFFERING TO FURTHER CAPITALIZE ON A RAPIDLY GROWING SEGMENT
EXPANDING OUR FLEECE OFFERING
GILDAN NET SALES
CLASSIC ETT
NEW STYLE.
NEW
COLOR.
Double-digit GROWTH
2017
2021
BASICS
Accessible price point
Multi-end use with crossover
appeal available in a wide
array of silhouettes and colors
No-pill MVS fabric
NEW – SOFTSTYLE
Large market
share opportunity
DTG-friendly ring-spun
fleece, modern color offering
and elevated product
features
NEW 3-END PLUSH
-
Premium price point
Heavy and lightweight 3-end
fleece offering with super
soft and ultra-lofty fabric
Highest growth across activewear
product category (2017-2021)
Addressable North American Fleece
market valued at approximately $4B
Sources: Management estimates, and BCG market assessment
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