Nigeria FinTech Landscape - Impact Assessment

Anita - Middle 32 years, Married, 1 child ☐ ☐ ■ ☐ Sales manager at FMCG company based in Lagos Lives in Lekki phase 2 in rented a 2 bedroom rented apartment Lives in dual income household where her husband contributes to 80% of domestic expenses Focused on savings, with occasional investment Income <N 5M p.a. High Tech knowledge Devices SOURCE: Customer interviews (n=215), team analysis + Illustrative Lifestyle overview ☐ Sales manager at snacking company in Lekki, Lagos Runs a side business as a cosmetics sales agent on Instagram Resides in a rented two bedroom apartment in Lekki phase 2 Anita enjoys spending time with her family Financial goals ■ Improve savings culture Send her child to good private schools Expand Instagram business and open boutique in Lekki Current banking ☐ Has two accounts with Zenith and Access Banks - the Access account is her savings account, while Zenith is a joint account with her husband Uses mobile banking to pay for monthly bills and shop online Needs ■ Education on good savings and investment platforms, that offer good interest rates Access to credit facilities, to enable her: Grow her side business Purchase a good car McKinsey & Company 122

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