HARLEY-DAVIDSON STRATEGY

FABLEX-DA (1 HARLEY KEY INVESTMENT HIGHLIGHTS 1 One of the Most Powerful and the Most Desirable Motorcycle Brands in the World 2. Evolving as a Global Lifestyle Brand Rooted in Moto- Culture, Growing Beyond Motorcycles 3 Executing Hardwire Stage II - Our Strategy for Growth and Profitability 4 Projecting Strong Financial and Growth Profile 5 Solid Fundamentals for Motorcycle Demand 5

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