Investor Presentaiton
DA
ASSAGIN
ROYAL ENFIELD
END
PASSION WITH RESPONSIBILITY
PRID
HEM
DON'T
DONATE
45 Me BLOOD
WEAR HELMET
BECOME HELLMATE
DONATE
W
ROYAL
Women's Safety and Gender Equality Awareness
with the National Commission of Women
°
In an attempt to create a safe space and a gender-neutral society, Royal
Enfield partnered with NCW and State Police Department for a Gender
Equality and Women Safety Awareness Ride across four major cities
Delhi, Pune, Chandigarh and Bangalore.
This drive was a huge success in all locations and saw the presence of
senior police officials in all regions. Rekha Sharma, Chairperson of the
National Commission for Women graced the occasion with her
presence in Chandigarh.
7 media attended the event (Chandigarh); along with 12 hyper-local
creators from all three cities.
Impact garnered:
9 print media exposures, 13 online stories & 59 social media drops
BLOATE
MUSIC
GARH
WHERE
Helmet and Road Safety Awareness
TN07 CR7452
To promote the cause of helmet adoption and road safety through a
unique initiative where art is used to promote road safety, Royal
Enfield came together with MyFM to conduct a ride across various
cities in India.
The ride saw a participation of more than 360+ riders and over 9000
students from different colleges in Chandigarh, Ahmedabad and
Jaipur.
To leverage this event we invited 7 hyper-local creators to be a part of
the ride and support the cause as well as issued a local photo release
in the respective cities.
Impact garnered:
34 media exposures, 24 social media drops
FRE
INVESTOR PRESENTATION
May 2023
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