Investor Presentaiton
...With The
Right Focus
Right
Price
Regional Strategies
• Effective discount and
$
trade promotion management
NSR > PCE growth
Right
Portfolio
• Portfolio expansion
• Portfolio innovation
Portfolio diversification
لعملات
PASSION PUNCH
SE-
BURN
NERGY DRINK
KRESIE KALI
Coca-Cola
+COFFEE
Right
Mix
⚫IC Portfolio Availability
• Optimum price/pack
architecture
IC SHARE 1 6 pts in Turkey
(2019 vs 2014 YE)
Right
Channel
• Channel prioritization
• Clear channel roles & objectives
Segmented execution
fusetea
Ice Tea
FANTA FANTA
ca-Cola Coca-Cola
RIJINAL TAT
DAHA AZ KALORİ
ZERO SUGAR
FIR SEKER
Lime
Coca-Cola
ZERO SUGAR
PLAVDs
SIFIR ŞEKER
FIRANLATAN
Sprite
LIMON
AROWALA
Piko
fuse
Cappy
ATM
Schwepp
1783
POWER
ADE
2.00 +50 pate
Coca-Cola Coca-Cola Coca-Cola
Jan
FANTA
Sprite
damla
MONSTER
ENERGY
Investor
Presentation
\CCI
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