Creating Shared Value

. Shared Value and Company Strategy Value Proposition Whole Foods Markets Natural, fresh, organic, and freshly prepared foods and health items with excellent service at premium prices Cater to specialized nutritional requirements (gluten allergies, vegan, etc.) Serve educated customers who are passionate about food and a healthy lifestyle • • Distinctive Activities • . • • . Well-lit, inviting supermarket store formats with appealing displays and extensive prepared foods sections Produce section as "theater" Café-style seating areas with wireless internet for meals and meetings Each store carries local produce and has the authority to contract with the local farmers. Company provides low-interest loans if needed Nutrition information and education provided to shoppers along with products High touch in-store customer service via knowledgeable, flexible, and highly motivated personnel Flat compensation structure Own seafood procurement and processing facilities to control quality, sustainability and price from the boat to the counter Heavy emphasis on environmental sustainability in all activities • Emphasis on supporting community development • . Whole Foods is the most economically successful food retailer in North America Successful strategies in the future will embody a significant shared value dimension 20131105 HSM Brazil CSV Presentation-FINAL 22 Copyright 2013 Professor Michael E. Porter

View entire presentation